Banner image of a conference table top with workshop items.

Events

DICA Premier Member Special Marketing Conference

This limited attendance meeting will be held at the new

Thompson Hotel on the Riverwalk in San Antonio, Texas!

Beautiful guest rooms, rooftop pool and bar, and a spa.

Saturday, November 12

Sunday, November 13

and half-day Monday, November 14

 

Watch Your Inbox for Details Coming Soon.

Corporate dentistry continues to expand its reach in general dentistry, impacting the traditional referral based business model of surgical specialists.  This trend combined with the mindset of the younger dentists is making it increasingly more challenging to implement effective marketing strategies.

 

This special marketing conference will focus specifically on the areas of your marketing plan that need to evolve in order to meet these challenges.

 

Topics Include:

 

  • Understanding the 3 primary corporate models for dentistry

  • Specific marketing strategies to address these challenges

    • Education strategy

    • Relationship strategy

    • Co-Marketing strategy

    • Niche strategy

  • Incorporating these strategies into your overall marketing plan

  • Implementing “red carpet” strategies for loyal referrals

  • Utilizing full arch treatment to expand your referral base

  • Injecting a dose of fun into your marketing strategy

  • Systems and staffing to support your marketing plan

  • Branding is critical – exploring customization of everything

  • Digital marketing – the most effective components to implement

Imagine a weekend in an amazing new hotel with your friends from the DICA.

Our Dallas Workshop October 28th & 29th

was a Huge Success!

 

 

The Institute for Dental Implant Awareness (IDIA) collaborated with the Dental Implant Coordinator Association to present a comprehensive, 2-day workshop.

 

The Implant Coordinator's Role in Accelerated Practice Growth

 

Topics Included:

 

  • Taking the Implant Coordinator Role to a New Level for Increased Practice Growth and Profitability

  • New Standards for Best Practices for the Implant Coordinator Role

  • Achieving Optimal Case Acceptance of Implant Treatment

  • Incorporating Professional Sales Communication in the Implant Consultation and Fee Presentation

  • Innovations in Referral Marketing:  Marketing Partnerships

  • Practice Differentiators for a Competitive Edge